ARC 362/382
Professional Practice

Instructor: Keith Shuley
Unique Numbers: 00725 (362); 00845 (382)
Time: TTh 5:30-7:00pm
Place: GOL 3.120

The course focuses on the marketing, management, and legal issues associated with the practice of architecture in the United States. The goal is to expose students to major business issues involved in the practice of architecture prior to beginning practice.

The marketing segment involves significant reading and discussion of various business views of changes in global and national economies as well as a historical look at changes and upheavals in markets over time. Additional time is spent attempting to understand trends and futures in the marketing of professional services. Students will also look at emerging opportunities beyond the traditional practice of architecture.

The management segment provides and overview of the practice of architecture as a business. It exposes the student to such issues as starting a business, acquiring clients, preparing responses to proposals, giving public presentations, and the importance of networking. The management segment also focuses on the technical side of running a business including banking, utilization, profitability, and the impact of technology on the cost-effective provision of architectural services. Finally the management segment addresses the less tangible, yet important, quality of life and social interaction aspects of the practice of architecture as a rewarding career.

Legal issues are addressed through an analysis of the legal principles and issues most often impacting the practice of architecture. Specific emphasis is placed on the avoidance of legal problems through the proactive practice of architecture. Real world examples are used as a basis for understanding the practical impact of lawsuits on the practice. Extensive use is made of AIA contracts and American Arbitration Association rules. Students are also exposed to patents, copyrights, insurance, and statutes of limitation.

Guest lectures will be used to tie class concepts and discussion to the actual practice of architecture. Extensive reading is required.