Powerful brands are built by creating and maintaining strong identities. The following information serves as an introduction to The University of Texas at Austin School of Architecture identification program.
All communications emanating from the school should reinforce this identity. These standards have been specifically created for the school and should be adhered to consistently. If you notice specific situations or communication vehicles not addressed in these guidelines — or if you simply have questions and need help with identity applications — contact the Chief Communications Officer, Stacey Kaleh.
Our school's identity is in your hands. Treating it with care, clarity, and consistency will guarantee its success.
- Style Guide [pdf]
- Business Cards
- Printed Stationery
- Electronic Letterhead
- Email Signature
- Writing Guidelines
Our brandmark (logo) is the most important graphic element used to identify the school and must be used on all official material coming from UTSOA.
In order to command full attention and maintain visual integrity, the UTSOA brandmark must have a minimum amount of clear space equal to the height of the shield around it in all applications. See example below. The brandmark should not appear to be crowded by other elements.
The UTSOA brandmark should never be reduced to a linear shape, surrounded by an outline, stretched, extended, or manipulated in any way. Brandmarks may only be reproduced in the proportions, formats, and colors specified below. No distortions or modifications of the brand are permitted.
The nomenclature of the following configuration titles was formulated by the university and is used throughout the official style guide. For other configurations, refer to page 25 of the style guide.
For downloadable files, click the text names under "Description of Use."
|Configuration||Example||Description of Use|
|Formal||The school recommends the Formal or Branded configurations for most applications.|
|Branded||The school recommends the Formal or Branded configurations for most applications.|
|Program||Available for Architectural History, Community and Regional Planning, Historic Preservation, Interior Design, Landscape Architecture, Sustainable Design, and Urban Design.|
|Center||Available for the Center for Sustainable Development and the Center for American Architecture and Design.|
|Primary||The Primary configuration emphasizes "Texas."|
Reversed "Knock-Out" Brandmark
There will be times when it is appropriate to use the brandmark over a dark background color. In these situations, the logo may be inverted. For assistance in determining correct usage, contact Stacey Kaleh.
The School of Architecture brandmark must have a minimum amount of clear space equal to the height of the shield around it.
Refer to the style guide for spacing details and minimum size requirements on each brand configuration.
Licensing & Sponsorship
As instructed by the style guide, the brandmark may be used in most print and digital projects without additional approval. Any proposed use of the brandmark on merchandise (such as, but not limited to, t-shirts, mugs, pens, hats) must have prior written approval from the UT Office of Trademark Licensing and be produced under a licensing agreement by an approved vendor.
For usage of the brandmark on sponsored material, please contact Stacey Kaleh.
Our primary color is burnt orange Pantone 159. Our secondary color is gray Pantone 432.
Find the CMYK, RGB, and HEX values of each in the chart below.
The font used in the new wordmark is GT Sectra. Chosen for its legibility, as well as its nod to academia, it is a contemporary serif typeface combining the calligraphy of the broad nip pen with the sharpness of the scalpel knife.
The School of Architecture uses DIN (sans serif) and Garamond (serif) for most print publications. GT Sectra (serif) is also acceptable. The majority of users will already have Garamond fonts installed on their computers. DIN and GT Sectra downloads are available below.
Download GT Sectra fonts (Regular, Regular Italic, Book, and Book Italic).
Some print projects may require a broader range of weights than offered above. If your project requires additional GT Sectra fonts, contact Stacey Kaleh.
Business cards can be ordered directly from the UT Copy Services.
Faculty and staff members may use an approved UTSOA account number for payment. Contact Stacey Kaleh or Xavier Sandoval for the account number and the required Signature Authority EID for that account. (If you are an adjunct faculty member, please contact Jeff Evelyn for approval before ordering.)
Students may use a credit card or pay cash at a Copy Center office.
At this time, you may choose from among three designs. Two designs use the university seal (a serif version and a sans serif version), and one design incorporates the new university brandmark.
Note, our official mailing address is:
The University of Texas at Austin
School of Architecture
310 Inner Campus Drive B7500
Austin, TX 78712-1009
The School of Architecture is evaluating our needs for school-wide printed stationery with the new branding. For now, the school is using our existing supply of printed stationery.
Centers, programs, and business offices may order their own stationery for a reasonable cost directly through University Printing Services. Ordered in increments of 500, letterhead and envelopes can be "customized" to include program/center name, web address, or other specifics. UT EID and account number are required, and payment can be made through IDT.
When you need to deliver your message through e-mail or other electronic transfer, electronic letterhead is permitted, provided the correct template is used.
An digital version of the school letterhead is available (to faculty and staff) as an MS Word template. Contact Stacey Kaleh for the template.
Do not print and distribute paper copies of the electronic letterhead; official university letterhead should be used for all paper-based correspondence.
Please note, Benton Sans can be replaced with the alternate digital font, Open Sans.
The university has provided guidelines for email signatures.
The School of Architecture recommends using this format instead of the brandmark file, which email recipients receive as an attachment.
Faculty and staff may use PowerPoint templates with School of Architecture branding. Two format options are available for download in three different color themes.
4:3 Ratio: The default projector slide ratio of 4:3. The standard size for a 4:3 template is 10"w x 7.5"h.
Download 4:3 white theme [ppt]
16:9 Ratio: When using PowerPoint presentation on TV screens. The size for a 16:9 template is 10"w x 5.63"h.
The university offers PowerPoint presentation tips here.
The university has extensive writing guidelines available online. Topics include the correct usage of abbreviations, capitalization, punctuation, dates and numbers, tricky words, and more. View the university writing guidelines here.
Below are several examples showing how to reference the university, the school, degree programs, and titles.
The University of Texas at Austin
The first time the university is referenced in text, the correct usage is “The University of Texas at Austin." Upon second reference and any time thereafter, use “the university” in lowercase format. (Presidential communications, which capitalize "the University" on subsequent references, are an exception.)
When writing for internal audiences familiar with the university, it is acceptable to refer to the university as "UT Austin" (do not use a hyphen).
School of Architecture
The full, correct title of the school is "The University of Texas at Austin School of Architecture."
It may also be referred to as “the School of Architecture." Use lowercase “school,” not “School,” when it stands alone.When writing for internal audiences familiar with the school, it is acceptable to refer to the school as "UT Austin School of Architecture" or "UTSOA" (capital "O," not lowercase "o.")
School of Architecture Degree Programs
Capitalize the names of degree programs except when used in a person’s title.
Correct: He's a student in the Community and Regional Planning Program.
Correct: She's a community and regional planning professor.
Use lowercase for the word “program” when it stands alone.
Correct: She's been in the program for three years.
Capitalize the discipline when it’s used to mean the degree program. Use lowercase for the discipline when it’s used in a general sense.
Correct: She's a professor in the Sustainable Design Program.
Correct: She's a landscape architecture professor.
Correct: He majored in interior design.
Correct: She received a master's degree in architectural history.
An individual’s title is capitalized only when used before the name. Do not capitalize an occupational designation, only a true title.
Correct: We met Dean Fritz Steiner.
Correct: The dean will speak at the symposium.
Correct: Assistant Dean for Administration Jeff Evelyn issued the memo.
Correct: Our speaker will be architect Bjarke Ingels, principal at Bjarke Ingels Group.
Correct: Her years of hard work were acknowledged when she earned the rank of professor emeritus.
Titles following an individual’s name should appear in lowercase. Use lowercase when a title is used alone.
Correct: The dean of the School of Architecture will address the group.
Correct: Elizabeth Danze, associate dean of the School of Architecture, will host the reception.
The official names of honorary chairs and university professorships should always be capitalized.
Correct: Michael Benedikt, the Hal Box Endowed Chair in Urbanism, published a book.