Print or web?

Dean Fritz Steiner recently paraphrased Bob Dylan, “the times are a-changin’,” and Platform is changing with them. Do you still enjoy the printed medium? What’s your view on continuing Platform in print? Should we pursue a web-only version? Or both?

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2 Responses to Print or web?

  1. Jeanine Sih Christensen says:

    Read Platform for the first time cover to cover–full of tasty sustainability goodness. My husband Bill Christensen has been receiving this magazine for many years as he is an alumnus [MSCRP '93].

    HG Wells claimed newspapers are dead:
    http://www.bbc.co.uk/archive/hg_wells/12409.shtml

    Cory Doctorow argues print is not dead, exactly, yet:
    http://www.boingboing.net/2010/12/03/newspapers-are-dead.html

    I admit the guilt pleasure of reading printed materials when I eat at the table. So yeah, I like Platform in print. I believe though that the proliferation “regular” computers along with Kindles and iPads etc., the majority of this magazine’s readership could transition easily enough to an electronic-version-only magazine, especially if it ensures the survival of the magazine. I hope UTSOA or Platform would account for environmental and human impacts of all the elements in both an e-reader’s total life cycle and the electrical power to run one.

    A tree’s highest and best use is making breathable atmosphere, sequestering carbon, preventing erosion, cooling the earth via evapotranspiration, and all of its other natural functions. My only question: has UTSOA or Platform had a chance to plant trees to compensate for the ones already consumed?

  2. Bill Christensen [MSCRP '93] says:

    First, if you’re going all-online you’ll have to monitor your site better than you currently are (the only comment post I see is what is charitably called “blog spam”).

    Secondly, you’ll need to promote it well. Really well. Otherwise it’ll never be found by anyone, even if you have interesting things to say. You should definitely notify your current mailing list with a postcard as each new issue is published, but that’s not likely to get you a lot of traffic. Most people will discard them after a glance. You’ll need to promote it on the web in as many ways as possible. Plan to spend as much money doing that as you’re currently spending on printing and postage, and if you manage it well you might get some decent readership.

    Another possibility would be to publish certain articles on other sites, with mandatory links back to Platform. A lot of site owners are open to publishing guest content, and doing so will help spread the word about Platform.

    Dead tree technology is expensive and wasteful, but without proper management a stand alone website just… stands. Alone.