What happens in Beijing sets the precedent for the rest of China. What the government chooses to do at Panjiayuan Antiques Market has the potential to impact the trajectory of greater China –and being an economic powerhouse with 20% of the world’s population, the potential to impact the entire planet.
We saw this project as an opportunity for the Chinese government to rebrand itself as one that is concerned about the vitality of its cities and citizens. Western ideals and development implanted in modern China have failed the country. Furthermore, Chinese history and culture is rich in the scope of solutions to present day environmental, economic and cultural challenges. Now is the crucial time for the country to look inward at its embedded values. These include living and developing ecologically, sharing and nurturing local knowledge and production, and celebrating the rituals of public life.
These challenges and values shape the redevelopment of PanJiaYuan which reflect a shift away from “Made in China” to more deserving and honorable “Created in China.”