Cycling in the African American Community
This study served to persuade African Americans to choose cycling in higher numbers to attain associated health benefits by changing the perception of the activity. African Americans exhibit lower levels of physical activity than the general population, as well as higher rates of health conditions that are associated with such levels. Cycling is a physical activity that offers the opportunity to alleviate these conditions, but research shows that African Americans cycle at lower rates than other racial groups. The ideology behind the study is that by changing perceptions through education, individuals can be led to change bicycling behavior and frequency.
This study received funding from the Southwest Region University Transportation Center (SWUTC) for June 2012 – August 2013. However, Dr. McCray has spent time developing this study in her Transportation, Access, and Equity Course during the spring 2011 and spring 2012 terms. Funding from the Snell grant was used during the summer 2012 to support the involvement of a graduate student during the pilot phase of the project.