ARI 350R / ARI 386M / ARC 327R / ARC 386M
This course will take on the subject of design precedents and examine the prolific use of architectural, interior, landscape, and design imagery in social media platforms, design periodicals, and e-commerce. We will study its impact on client briefs, designer inspiration, and ways in which it is used to communicate project look/feel from concept through to construction details & FF&E.
The seminar will be structured with initial weekly readings to help build a critical voice in the use of these images in the design process (from being a passive user to an active designer in reclaiming aesthetic ownership and originality). The seminar’s primary focus will be a series of design exercises where students will explore ways to reimagine the use of precedents as a form of visual communication and invention.
The seminar will meet once a week with most classes consisting of two parts. The first part being a weekly lecture plus discussion around that week’s reading, reference material, or case studies, and the second being interactive engagement with task-based precedent design studies and exercises.
Familiarity using basic image manipulation programs such as Adobe Photoshop, Indesign, and/or Illustrator is required. Basic 3D and rendering skills are useful and encouraged.